We are your mate.
Soilmates are all about making healthy food damn delicious.
Did you know?
More than 20% of all avocados get tossed away for being ‘too ugly’. That’s over a million avocados a day in Europe alone! This is when Soilmates come in, rescues them and squeezes out the good stuff. The result? The superhero of cooking oils.
Yep, beauty is on the inside, mates!
About the campaign: It's the inside that counts!
Why does everything have to be beautiful in our society? And in advertising even more so?
Let’s tell it how it is. Let’s share our thoughts on what people may find ugly, but sure as hell is not. Let’s tell people to look beyond appearances and look for true qualities. On the inside. Because that’s where you find true beauty.
This is a story that exceeds avocado’s. And we found the perfect guy to share it.
About the Team.
Us, Soilmates.
Creating everyday products that are better for the planet, better for our bodies, better for the whole family.
Our story began in 2021, when mates Dave (the avocado farmer) and Sander (the Gastroman) were sitting in a bar, talking about life and, of course, food waste. What started as small talk turned into a mission: rescuing avocados that are just a bit too ugly. Because of their looks, these guys never make it to the supermarket shelves. What a waste! Luckily, we see their potential and turn them into the best cooking oil in the world, at least according to us!
With a smoke point of 270°C, it’s the ultimate champion of high-heat cooking. In the Netherlands, we simply call that "lekker".
Soil to oil
Creating everyday products that are better for the planet, better for our bodies, better for the whole family.
Growing Responsibly
A science-based commitment to reducing our climate impact:
By 2030, Soilmates is committed to maintain zero direct emissions (Scope 1), reduce emissions from purchased energy (Scope 2) by 42% compared to 2024, and continue measuring and reducing emissions throughout our value chain (Scope 3).